Digital Marketing for Beginners

Empower yourself with essential digital marketing skills and strategies


Digital Marketing Essentials Workshop

(For Students – 1 Day)

*Participants need to apply for application & post confirmation, payment needs to be made

Digital Marketing for Entrepreneurs

(For Entrepreneurs – 2 Days)

*Participants need to apply for application & post confirmation, payment needs to be made

To ensure that holiday plans on the occasion of Christmas and New Year are not interrupted, no new modules will be released during this time and participants will receive a 2-week extension for submitting assignments. Participants will continue to have access to course material on the platform during this time.

Programme Overview

This Digital Marketing program is meticulously crafted to provide participants with a robust foundation in digital marketing, fostering both knowledge and hands-on skills crucial for success in the contemporary digital landscape. Throughout the program, participants will delve into key concepts and strategies that form the cornerstone of effective online engagement.

The curriculum begins with an exploration of the overarching digital marketing landscape, introducing participants to the dynamic ecosystem of online promotion. As the program progresses, a special emphasis is placed on cultivating a powerful online presence, imparting essential techniques for crafting and projecting a compelling personal brand. Participants will not only grasp theoretical frameworks but will also engage in practical exercises to apply these concepts in real-world scenarios.

Central to the program is the in-depth exploration of various digital marketing channels, providing participants with insights into the nuances of website development, search engine optimization (SEO), and the analytical prowess of tools like Google Analytics. The program culminates in an exploration of email marketing and social media management strategies, offering a comprehensive understanding of platforms such as Facebook, Instagram, and LinkedIn.

By the program’s conclusion, participants will emerge with a nuanced understanding of digital marketing’s foundational principles, armed with practical skills that can be immediately applied in academic pursuits, personal endeavors, or as a stepping stone towards a future career in the dynamic realm of digital marketing.

$247 billion

Forecasted Social media ad spending by 2030

Nearly 70%

of startups use marketing tools, but too few use them properly

Emeritus Career Services

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Programme Highlights

Additional Certifications Offered (Optional)

Note:
– These are suggested tools that could be covered in this programme, basis tools used in the earlier cohorts. These could change subject to faculty discretion.

Learning Outcomes

  • Strategise Learn frameworks to make goals, plan campaigns, and reach customers
  • Execute Know the various channels and platforms to get your marketing off the ground
  • Engage Understand what keeps customers engaged between attention and action
  • Measure Grasp the science of measuring performance versus plan
  • Optimise Know how to continuously improve performance to increase ROI with data and analytics
  • Learn Get useful insights from leading industry experts on strategic planning and digital ROI initiatives
  • 360-degree alignment Modify current business operations to provide a better online experience
Download Brochure

IIM Indore Executive Education Alumni Status

On successful completion of the programme, participants will be eligible to apply for the Executive Education Alumni status offered by IIM Indore. A separate application will be necessary to register.

Current alumni membership plans are as follows:

  • 2-year membership – INR 1,000/- + applicable taxes,
  • Lifetime membership – INR 10,000/- + applicable taxes,

Benefits available to Executive Education Alumni:

  • Communication of brochures and newsletters from IIM Indore.
  • Access to the IIM Indore Campus Library (onsite access only).
  • Official email ID of the institute.
  • ID Card

Note:
– Eligibility for the Executive Education Alumni status is not guaranteed on the successful completion of the programme, application submission, and payment fee. IIM Indore reserves the right to confer executive education alumni status on a case-by-case basis.
– IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
– Only the courts at Indore will have the territorial jurisdiction to try any disputes arising with respect of the Executive Alumni membership being granted.

Apply between 17th November and 30th November with the code FUTUREYOU10
during payment to avail our festive discount offer

Course Content

Digital Marketing Essentials Workshop

(1 hour)

– Overview of Digital Marketing
– Importance for Entrepreneurs and Students
– Key Trends and Industry Insights

(1.5 hours)

– Basics of Branding
– Creating a Strong Online Presence
– Importance of a Website for Individuals
– Quick Tips on Personal Branding

(2 hours)

– Importance of a Domain Name
– Quick Website Development Platforms
– Creating a Basic Website
– Mobile Responsiveness

(1.5 hours)

– Basics of SEO (Search Engine Optimization)
– Quick Keyword Research
– Introduction to Google Analytics
– Understanding Website Traffic

(1 hour)

– Building an Email List
– Quick Email Campaign Setup
– Email Automation
– Analyzing Email Campaign Performance

(2.5 hours)

– Overview of Social Media Marketing
– Creating a Social Media Strategy
– Strategies for Facebook, Instagram, and LinkedIn
– Social Media Advertising Basics
– Engaging Content Creation Tips

(15 minutes)

– Resources for Further Learning

(30 minutes)

– Recap of Key Learnings
– Interactive Q&A Session

  • Brand Marketing
  • Overview Important Definitions
  • Brand v/s Business
  • Develop Brand Identity Brand Identity system
Meaning of Brand Assets
Importance of Brand Assets
Brand Assets
  • Long Term & Short Term
  • Product & Services
    • Develop Sample Brand Assets
    • Define audience(Segmentation)
    • Target your audience
    • Create Positioning Statement
    • 5Ms of Advertising
    • Create Your Own Brand Identity
    • Develop Brand Assets
    • Create communication for your brand (Free Tools/ Resources/Software)
    • Digital Marketing Overview
    • Important Definitions Traditional vs. Digital Marketing
    • Digital Brand Infrastructure
  • Domain/ Hosting
  • Identify the right CMS
  • Introduction to SEO
  • Content Writing
    • History of Social Media Facts & Numbers
    • Identify right channel
    • Content Calendar
    • Creation of Post
    • Reporting & Monitoring
  • Create Your Own Website
  • Correct/Create you Social Media Handles
  • Create your own content calendar
  • Develop post & copy for your channels (Free Tools/
  • Resources/Software)

    • Course Content

    Digital Marketing for Entrepreneurs

    (30 minutes)

    – Overview of Digital Marketing
    – Importance for Entrepreneurs
    – Trends in Digital Marketing

    (1.5 hours)

    – Understanding Branding
    – Brand Identity and Logo Design
    – Brand Messaging and Positioning
    – Building a Unique Brand Personality

    (3 to 4 hours)

    – Importance of a Domain Name
    – Choosing the Right Domain
    – Website Development Platforms
    – Designing a User-Friendly Website
    – Mobile Responsiveness
    – Website Security and SSL Certificates

    (2 hours)

    – Introduction to SEO (Search Engine Optimization)
    – On-Page and Off-Page SEO
    – Keyword Research and Analysis
    – Google Analytics Setup and Basics
    – Analyzing Website Traffic and User Behavior
    – Making Data-Driven Decisions

    (2 hours)

    – Building an Email List
    – Creating Effective Email Campaigns
    – Email Automation
    – Segmentation and Personalization
    – Analyzing Email Campaign Performance

    (2 to 3 hours)

    – Overview of Social Media Marketing
    – Creating a Social Media Strategy
    – Facebook Marketing Strategies
    – Instagram Marketing Strategies
    – LinkedIn Marketing Strategies
    – Social Media Advertising

    (2 to 3 hours)

    – Introduction to Chatbots
    – Understanding ChatGPT and Conversational AI
    – Integrating ChatGPT into Marketing Strategy
    – Use Cases for ChatGPT in Customer Interaction
    – Best Practices for ChatGPT Implementation

    (30 minutes)

    – Recap of Key Learnings
    – Interactive Q&A Session

    • Brand Marketing
    • Overview Important Definitions
    • Brand v/s Business
    • Develop Brand Identity Brand Identity system
    Meaning of Brand Assets
    Importance of Brand Assets
    Brand Assets
  • Long Term & Short Term
  • Product & Services
    • Develop Sample Brand Assets
    • Define audience(Segmentation)
    • Target your audience
    • Create Positioning Statement
    • 5Ms of Advertising
    • Create Your Own Brand Identity
    • Develop Brand Assets
    • Create communication for your brand (Free Tools/ Resources/Software)
    • Digital Marketing Overview
    • Important Definitions Traditional vs. Digital Marketing
    • Digital Brand Infrastructure
  • Domain/ Hosting
  • Identify the right CMS
  • Introduction to SEO
  • Content Writing
    • History of Social Media Facts & Numbers
    • Identify right channel
    • Content Calendar
    • Creation of Post
    • Reporting & Monitoring
  • Create Your Own Website
  • Correct/Create you Social Media Handles
  • Create your own content calendar
  • Develop post & copy for your channels (Free Tools/
  • Resources/Software)

    • Programme By

    Ashish Swarnkar

    Founder & CEO, Entropy

    Ashish Swarnkar has done his Digital Marketing Certification Course from IIM Bangalore in 2016. He has earned his MBA from ICFAI Business School & Engineering degree from Bhopal University. In his career spanning more than 18 years, have worked or helped create more than 10 brands which includes TI Cycles, TVS Tyres, Airtel, Nokia, Lenovo, ICICI Bank, Max Bupa, DHFL & Indira IVF just to name a few. Ashish has worked on multiple projects from re-developing the brand identity, managing 360 degree brand communications, developing digital roadmap for the customer acquisition and marketing of consumer products. 

    Nitin Chhabria

    Sr. Director, Product - mCanvas Advertising Pvt. Ltd.
    Ex-FOunder - TechMerch Innovations Pvt. Ltd. (TMi) & ILuvShopping.in

    11+ years of total work experience in Web & Mobile Development, Digital Marketing & Ad-Tech. Nitin heads the product at mCanvas. mCanvas is a creative ad network focusing on branding needs for brands in India & Asia via mobile marketing. He joined as a Product Manager in March 2020 just before the pandemic & was promoted to Director of Product within 1.5 years. He acts as a bridge between different teams in the organisation like sales, operations, creative & engineering teams. Previously he ran a B2B start-up in the Digital & Tech space for 7.5 years called TMi, where he managed a team of 20+ members. He catered to 200+ clients ranging from small, medium enterprises to large corporates around India, middle-east, US & UK. Designed, developed & managed around 500+ websites so far.

    Programme Certificate

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    Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

    In collaboration with

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    Early applications encouraged. Limited seats are available.

    START APPLICATION NOW!